The Ultimate Fighting Championship® (UFC®) is pleased to announce that Lou Lauria has joined the company as Vice President, Governing Body Relationships and International Fight Week. In this role, Lauria will oversee the company’s relationships with national, continental, and international sports federations. He will also spearhead the UFC’s global expansion and influence during International Fight Week™ in Las Vegas.
“I have watched with great interest over the years the emergence of the UFC as an innovative property that has become a true industry leader,” said Lauria. “The opportunity to become engaged in the global development of this sport and bring the combat sports community together around what will become an iconic annual event in International Fight Week was what attracted me to the UFC.”
Lauria’s extensive knowledge and background will shape the UFC’s continued support for various governing bodies and provide leadership on issues relating to the development of mixed martial arts (MMA) around the world. As the UFC continues to expand internationally, Lauria’s expertise in global development will help further the company’s growth as a leader in MMA.
“Developing existing relationships and identifying potential partners is vital to the UFC as it continues to promote MMA and combat sports around the world,” added Lauria. “We have already seen the explosive growth of the UFC and with International Fight Week serving as the premier MMA event of the year we will continue to work with governing bodies around the world to help better serve MMA and expand the sport globally.”
Lauria brings over 20 years of experience of fostering international partnerships and developing projects for various sports federations around the world. He joins the UFC from Helios Partners, an international sports consulting agency, where he was most recently responsible for the Bid City and Organizing Committee Consulting business unit. Previously, Lauria worked with the International Olympic Committee as a Partnership Services Manager for their Television and Marketing Services division. He also worked in sport and venue roles for the Atlanta 1996, Sydney 2000 and Salt Lake 2002 Olympic and Paralympic Games Organizing Committees.
About the Ultimate Fighting Championship®
Owned and operated by Zuffa, LLC, the Ultimate Fighting Championship (UFC®) is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Beijing, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in over 145 countries to 800+ million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS™, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM® locations, and owns UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT™ (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTS, UFC Fight Club®, UFC Fan Expo®, Octagon™ branded apparel, best-selling DVDs and Blu-rays and Topps Trading Cards. For more information, visit www.UFC.com and follow UFC at www.Facebook.com/UFC and on Twitter and Instagram: @UFC.
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