Everlast Worldwide, Inc., Modell’s Sporting Goods and former WBO Welterweight World Champion Miguel Cotto have teamed up to create a limited edition Miguel Cotto “What Do You Fight For?” t-shirt benefitting the Fundación El Ángel de Miguel Cotto. On Tuesday, June 1st at 4:00 PM, in concert with Everlast’s “What Do You Fight For?” campaign, former WBO Welterweight World Champion Miguel Cotto will appear at Modell’s Sporting Goods in Times Square (234 West 42nd Street) to meet with the press, sign autographs for fans, and promote the release of his limited edition “What Do You Fight For?” t-shirt.
The launch of the shirt comes just four days before Cotto faces off against WBA super welterweight champion Yuri Foreman in the first ever title bout at the new Yankee Stadium and less than two weeks before the National Puerto Rican Day Parade in New York City.
“I feel very proud to represent my country Puerto Rico,” said former WBO Welterweight World Champion Miguel Cotto. “That sense of pride and responsibility is what motivates me everyday to be the best I can be, both as a boxer and a person, and fight for my family and all the Puerto Ricans.”
The limited-edition Everlast Miguel Cotto shirt, available exclusively at select Modell’s Sporting Goods New York City locations (Times Square, E. 42nd Street and four Bronx stores), retails for $19.99 and prominently features the Puerto Rican flag, Team Cotto logo, and Miguel Cotto’s motivational driving statement, “I Fight for the Flag”. Modell’s is donating $5 from each shirt sold to Fundación El Ángel de Miguel Cotto, which is dedicated to the prevention and treatment of childhood obesity through education and physical fitness.
“Every person in the world has a fight in life, regardless of how small or large, that drives them to be better, to do better” said Neil Morton, CEO of Everlast Worldwide. “Miguel Cotto embodies the spirit of our ‘What Do You Fight For?’ campaign through his fight to represent and inspire Puerto Rican people around the world.“
“What Do You Fight For?” is a dedicated Everlast philanthropic social movement created to drive global awareness and support for those who fight, and inspire consumers to share the things that motivate their fights in life. By visiting the Everlast “I Fight For Contest” page on Facebook. www.Facebook.com/Everlast, and sharing a few words, photo or video the describing the motivations that drive their fight in life, individuals can inspire others to do the same.