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UFC

“The Thoroughbred” on his UFC return

Veteran mixed martial arts welterweight Jay Hieron was climbing into bed after a grueling day’s training when his cell phone started blowing up. It was his manager with the news Hieron had been waiting for since 2005: the Ultimate Fighting Championship® organization had offered him a fight. A big fight – on the huge UFC 151 card – against a man Hieron had already beaten, Jake Ellenberger. It was an opportunity to fight in the UFC® for the first time since October of 2005.

“The Thoroughbred” picks up the story:

ON GETTING THE CALL HE WAS BACK IN THE UFC
“It was about a month ago and I was actually in Boston training with Mark DellaGrotte. I was just about to go to bed, it was like midnight, and I got the call from my manager. I knew something was up because he was calling so late. He said: “You ready for this?” and I said I’m born ready. But I wasn’t ready for him to say I got a fight as the co-main event on the same UFC show headlined by Jon Jones vs Dan Henderson.

“I got the call at midnight, I packed, I didn’t sleep at all, and at 6am I was getting on a plane back home to Vegas. That was on a Wednesday and I was sitting down doing stuff for the UFC Countdown show by Thursday morning. Just like that, seven years later, I’m back in the big time.”

ON THE HARD ROAD BACK TO THE UFC
“I’ve never had anything handed to me, and I’m glad it went this way. It’s been a long time coming but, okay, this is the way it happened. I’m mentally tougher than I would be if I was in the UFC all along. I’ve dealt with things a lot of fighters have never had to deal with. I always believed I belonged in the UFC, that was I as good as the guys in the UFC.

“It is tough, living in Vegas, living in the UFC’s home town, and seeing all these big cards all the time. I have cornered on big UFC shows and wondered when I would be back. I had people ask me if I was an amateur fighter, because why wasn’t I in the UFC? I’ve had great runs, beaten top guys, but it just wasn’t my time. Either I was signed or I was injured, it just never worked out for me to come back to the UFC, but I never got deterred. I had to take a different route and, now I am here, I appreciate it all so much.

“I feel haven’t achieved what I was supposed to achieve yet. Now I can. Now I am in the UFC, in a huge fight, I am so mentally strong. Some guys get everything quick and maybe they don’t appreciate what they had. But I will appreciate this. I wouldn’t change a thing.”

ON FIGHTING ELLENBERGER ONCE AGAIN

“I couldn’t ask for a better comeback fight. I beat him before, and I will beat him again. I fought him back in 2006 and he was a hot prospect, he didn’t know he could lose and I beat him on points. I know he’s super-tough, and a much different fighter with a ton of experience, but I know I can beat him again. I know him very, very well.

“I beat him in our fight and then I cornered Mike Pyle and Martin Kampmann against him. Jake’s last loss was to Martin and we spent a lot of time breaking down Jake’s style so Martin could take advantage of his weaknesses. I feel I know what Jake brings to the Octagon as well as anyone. I’ve fought him and I’ve cornered against him twice. Now, he’s a tough contender, I know. But whenever he thinks of his first loss, he thinks of losing to me and that will be in his mind. He knows I can beat him because I’ve done it before. I taught him how to lose.

ON THE INFAMOUS UFC ADRENALINE DUMP AND AVOIDING
“I heard all about it but it won’t dump on me. I’ve had big fights, I’ve beaten this guy before. I’ve been in Randy Couture’s corner for his biggest fights. I know how the arena looks when it is packed. I get it. I will be focused and ready. All the pressure is on him. I beat him and he’s the veteran UFC fighter trying to prove he’s still a top contender after my teammate beat him.”

UFC® 151: JONES vs. HENDERSON will be available live on Pay-Per-View at 10 p.m. ET/7 p.m. PT on UFC.TV, iN DEMAND, DirecTV, DISH Network, Avail-TVN, and in Canada on BellTV, Shaw Communications, Sasktel, and Viewer’s Choice Canada for a suggested retail price of $44.99 US/$49.99 CAN for Standard Definition and $54.99 US/$59.99 CAN for High Definition.

For more information or current fight news, visit www.ufc.com. All bouts live and subject to change.

The Ultimate Fighting Championship®
Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas, Nevada, and with offices in London, England, Toronto, Canada and Beijing, China, UFC® produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world.

In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX.

In addition to its reach on FOX, UFC programming is broadcast in over 150 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly two million followers on Twitter.

Ancillary UFC businesses include best-selling DVDs, an internationally distributed UFC magazine, the best-selling UFC Undisputed® video game franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel, trading cards, and JAKKS Pacific articulated action figures.

PHOTO CREDITS: UFC®

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Coming up next: UFC 151: Jones vs. Henderson is LIVE on Pay-Per-View Saturday, Sept. 1 from the Mandalay Bay in Las Vegas at 7 pm PT/10 pm ET. For more info on UFC 151 or the UFC, visit www.UFC.com.




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