(Photo: Camila Oliveira, Demian Maia, Gony Arruda, Paulo Lustosa, Glover Teixeira, Grace Tourinho and Sergio Mello – IMX Vice President of Operations and Special Events) The Ultimate Fighting Championship® and the Government of the State of Ceara today participated in a ceremonial tree planting as part of an initiative that will make THE ULTIMATE FIGHTER® BRASIL 2 FINALE: NOGUEIRA vs. WERDUM 100% carbon neutral. The UFC® marked its participation in the Government’s carbon offset action initiative, known as Ceara Carbono Zero, on the heels of World Environment Day, June 5, 2013, at Cocó Park in Fortaleza.
In 2011 the Ceara State Government began a carbon emissions policy under the guidelines of the Ceara Carbono Zero strategy. The strategy emphasizes support to renewable energy investments (specifically solar and wind power), the protection of the biodiversity of the Caatinga (a semi-arid scrub forest situated in the northeast of Brazil), the implementation of the solid waste policy, as well as a set of overall efforts to mitigate and compensate emissions.
The State Government laid out a set of actions aimed to offset carbon dioxide (CO2) emissions at important events set to take place in Ceara throughout the next several years, such as the FIFA World Cup, the FIFA Confederation Cup and Saturday’s UFC event. The Government will work with the Federal University of Ceará to calculate the carbon emissions stemming from the UFC event.
The State Government’s carbon offset action develops an inventory of all carbon emission from transportation and operation of an event, including travel by the public to the event venue, the calculation of total greenhouse gas emissions – using the United Nations approved Greenhouse Gas Protocol, adjusted to local environmental conditions – and the compensation of emissions through the planting of trees, using native species to protect and preserve the local ecosystem.
“As a global leader in sports, the UFC is thrilled that its event can serve as a platform for bringing awareness and further helping the State Government’s environmentally conscious initiative,” said UFC Chairman and CEO Lorenzo Fertitta. “With athletes and fans from all over the world, we are proud to do our part in reducing the carbon footprint of UFC’s live event this week in Fortaleza.”
UFC Brazil Head of Operations, Grace Tourinho, UFC No.4 light heavyweight Glover Teixeira, UFC No.5 welterweight Demian Maia and UFC Octagon Girl™ Camila Oliveira participated in the ceremonial planting of native tree species alongside Mr. Paulo Lustosa, President of the environmental council of the Ceara State Government and Mr. Gony Arruda, Secretary of State of the Ceara State Government, at Cocó Park. They planted the following selection of trees: Tecoma stans – Ipê-Amarelo-de-jardim, Pithecellobium diversifolium – Jurema-Branca and Piptadenia moniliformis – Catanduva. The remaining tress will be planted in an environmentally sensitive area defined by the State of Ceara.
“It means a lot to me to be a part of this historic initiative in my home country,” said Teixeira. “I’m a country guy, I love nature. I’ve worked in the farms and fields of Brazil and I know how important the environment, and everything that it produces, is to families and communities. I wish the whole country could create projects like Ceara Carbono Zero and involve all the other major sports events.”
About the Ultimate Fighting Championship®
Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually. The UFC is the largest pay-per-view event provider in the world with events distributed residentially through North American cable and satellite providers including iN DEMAND, DirecTV, DISH Network, Avail-TVN, and in Canada on BellTV, Shaw Communications, Sasktel, and Viewer’s Choice. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, moving to FOX Sports 1 in September 2013.
In addition to its reach on FOX, UFC programming is broadcast in over 145 countries, to nearly 800 million TV households worldwide, in 28 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly 2.4 million followers on Twitter. Ancillary UFC businesses include best-selling DVDs and video games, UFC FIT®, an in-home fitness and nutrition program, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.
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Coming up next: UFC on FUEL TV 10: Nogueira vs. Werdum is live from Brazil on Saturday, June 8 at 8 PM ET/5 PM PT. Click here for more