It was first for the sport of boxing as fight promoter Roy Englebrecht introduced the first ever live Twitter feed at his Fight Club OC show on August 16th. All fans in attendance at the sold out show were able to tweet their comments to all fans in attendance and even were encouraged to tweet their scoring of each bout. All these tweets were then displayed in real time on the large Fight Club OC video board scrolling across the bottom of the screen.
“My son Drew, who is our marketing and operations manager has wanted to come up with something that would get our Fight Club OC fans more interactive with our shows, and he thought that having a Twitter Scroll on the bottom of our video screen would be the way to do it,” said Englebrecht.
Englebrecht then hired a company to develop the technology to allow the tweets to scroll across the screen, and also hired a company to be at the show and monitor all tweets before they were shown so that there would be quality control.
If the response from the fans was any indication Englebrecht’s Twitter experiment was a huge success. They were able to capture nearly 500 new Twitter addresses, and are going to offer this group a special ticket promotion at their Fight Club OC doubleheader, October 4th and 6th.
“I couldn’t be happier with what Drew has put together, as we continue to be one of the most innovative fight promoters in the business,” concluded Englebrecht. “We are also currently working with Apple on several new video apps that will blow people away when we launch them.”