UFC Fight Night on FX 4 saw ratings increases across the board vs. UFC on FX Fight Night 3, and combined with Iron Man, propelled FX to #1 for the night in Adults 18-34 and Men 18-34.
UFC on FX Fight Night 4, which saw Lightweight contender Gray Maynard defeat Clay Guida by split decision, was up in all key demos vs. UFC on FX Fight Night 3 (Johnson vs. McCall): +32% in Adults 18-49 (921 vs. 697), +47% in Men 18-49 (722 vs. 492) and +20% in Total Viewers (1,306 vs. 1,086).
The combination of UFC on FX and its lead-in Iron Man helped FX ranked #1 for the night in Adults 18-34 and Men 18-34, and #2 in Adults 18-49, Men 18-49 and Men 25-54.
Four fights in, UFC on FX Fight Nights are exceeding FX’s year ago time period average by +37% in Adults 18-49 (907 vs. 633) and +93% in Men 18-49 (658 vs. 341).
FX is the flagship general entertainment basic cable network from Fox. Launched in June of 1994, FX is carried in more than 98 million homes. The diverse schedule includes a growing roster of critically acclaimed and award-winning hit dramas series including Sons of Anarchy, Justified and American Horror Story, and acclaimed hit comedy series It’s Always Sunny in Philadelphia, The League, Louie, Archer, Wilfred, Brand X with Russell Brand, Totally Biased with W. Kamau Bell and Legit. Its library of acquired box-office hit movies is unmatched by any ad-supported television network. The network’s other offerings include the acquired hit series Two and a Half Men and How I Met Your Mother, and live sports with UFC and NCAA football.
*Source Nielson Live + Same Day Data; All Impressions Based on 000s
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Coming up next: UFC® 148: SILVA vs. SONNEN 2 will be available live on Pay-Per-View at 10 p.m. ET/7 p.m. PT on UFC.TV, iN DEMAND, DirecTV, DISH Network, Avail-TVN, and in Canada on BellTV, Shaw Communications, Sasktel, and Viewer’s Choice Canada for a suggested retail price of $44.99 US/$49.99 CAN for Standard Definition and $54.99 US/$59.99 CAN for High Definition. For more on the UFC or UFC 148 visit www.UFC.com