WealthTV, one of the initial 24/7 all high definition cable networks which launched back in June 2004, announced today that it will rebrand to AWE effective October 1st. Since its launch, WealthTV has provided viewers with a broad range of aspirational lifestyle and entertainment programming from travel secrets to fast cars, from outrageous homes to live boxing events, and much more.
The rebranding to AWE, an acronym for “A Wealth of Entertainment”, better reflects the broad appeal of the network’s programming lineup and viewership.
“Our rebranding to AWE refreshes the network and addresses misperceptions that the old network name was financial related or elitist”, stated network president, Charles Herring. “Our programming lineup, featuring exotic travel destinations, fast cars, and outrageous homes, is awe-inspiring and now the name properly captures those viewing emotions.”
According to network executives the rebranding efforts are a name change only, with no modifications to the existing programming theme. The rebranding campaign, which has been in the works for nearly a year, has been heavily researched, including test marketed on a current cable provider.
The network is currently available nationally on Verizon FiOS TV channel 169 and 669 in HD, AT&T U-Verse TV channels 470 and 1470 in HD, along with over 100 cable systems across the country and worldwide. The new website for AWE is www.AWEtv.com.